What Is Pop Mart — And Why Collectors Can’t Stop Talking About It
Pop Mart is a Chinese collectibles company that has rapidly become a global phenomenon. Founded in 2010, it specializes in “designer toys” and blind-box figures — a business model where consumers buy a box without knowing exactly which version of a toy they will receive. This sense of mystery, coupled with limited edition drops, has helped Pop Mart generate massive excitement and a dedicated fan base.
The company releases new characters both in physical stores (Pop Mart boutiques) and via vending machines called “Robo-Shops.” These machines, along with Pop Mart’s online platform, make its collectible “blind box” strategy accessible in many markets. As Pop Mart expands internationally, the rare figures become status symbols, fuelling secondary resale markets and a thriving collector subculture. china-briefing.com+2Labubu Blog+2
So, What Exactly Is Labubu?
One of Pop Mart’s most successful and beloved characters is Labubu. Labubu is a quirky, elf-like monster with distinctive features — large ears, scraggly hair, and toothy grins. Created by Hong Kong-born artist Kasing Lung, Labubu is part of Pop Mart’s “The Monsters” series. 维基百科+2Labubu Blog+2
Labubu figures are usually sold in blind-box format, meaning collectors don’t know which variant they’ll get until they open the package. Over time, Pop Mart has released many limited or thematic editions — some very rare — which makes collecting Labubu both fun and competitive. 维基百科
Why Is Labubu So Popular in the U.S.?
Labubu’s rise in popularity across the United States is not just a trend — it’s a cultural shift. Here are the main reasons why Labubu is taking off in America:
1. Fashion Accessory Meets Toy Collectible
In the U.S., Labubu has evolved beyond a simple plush toy into a fashion statement. Many young adults clip them onto their bags, keys, and backpacks. According to CNBC, some Labubus are even customized with miniature outfits or branded accessories. CNBC
Its appeal lies in its crossover quality: part toy, part designer charm. This versatility has made Labubu extremely attractive for people who want something cute, collectible, and stylish.
2. Celebrity and Social Media Exposure
Celebrity endorsements have played a huge role in Labubu’s appeal. Famous figures like Lisa from Blackpink, Rihanna, and Kim Kardashian have been spotted with Labubu accessories, which sent social media into a frenzy. china-briefing.com+1
On TikTok and Instagram, unboxing videos are everywhere. The blind-box format creates a sense of surprise and anticipation — viewers love watching people reveal rare variants, which fuels huge engagement. china-briefing.com
3. Exclusivity & Resale Culture
Limited edition Labubu figures and blind-box drops create a sense of scarcity — and that drives demand in the resale market. Labubu Blog
In fact, Pop Mart’s annual report shows that Labubu’s “Monsters” line contributed significantly to its revenue. 维基百科 According to The Economic Times, plush toy sales soared over 1,200% in 2024, with Labubu being a major driving force. The Economic Times
This dynamic has led many U.S. collectors to view Labubu as both a fun collectible and an investment — some rare pieces sell for many times their original price on secondary markets. DemandSage
4. Pop Mart’s Growing U.S. Footprint
Pop Mart is expanding its physical presence in the U.S. aggressively. According to reports, there are dozens of Pop Mart stores, pop-up locations, and even vending machines in American cities. Labubu Blog
This local access helps to bring Labubu directly to U.S. consumers, rather than requiring import or relying on resale. The growing availability has helped Labubu go from niche collectible to mainstream trend. CNBC
5. Cultural & Emotional Appeal
Labubu’s design — slightly “ugly cute,” elf-like, quirky — hits an emotional chord. According to analysts, fans connect with the character’s playful and slightly mysterious personality. china-briefing.com
Its origins in art (from Kasing Lung’s illustrations) make Labubu feel more like an art toy than a traditional mass-market plush. This gives it credibility among collectors and adults who appreciate character design and storytelling.
The Business Impact: Why Pop Mart Loves Labubu
From Pop Mart’s perspective, Labubu is a golden goose. The brand’s “Monsters” IP (intellectual property) — led by Labubu — has become one of its most profitable lines. 维基百科
In 2024, the revenue attributed to The Monsters series reached 3.04 billion RMB (about US$418 million), accounting for nearly a quarter of Pop Mart’s total sales. 维基百科
The blind-box model not only boosts initial sales but also fuels secondary markets and long-term brand loyalty. Because many Labubu variants are released in limited drops, collectors remain deeply engaged, and resale prices remain high. Labubu Blog
Risks & Challenges: Why It’s Not All Smooth Collecting
Still, the Labubu craze comes with caveats. The U.S. Consumer Product Safety Commission (CPSC) has issued warnings about counterfeit Labubu dolls, known as “lafufus.” These fakes may lack proper safety features, and some have been flagged as potential choking hazards. The Washington Post
There’s also concern about oversaturation: some long-time fans on forums say certain Labubu variants are becoming easier to find, and unboxing videos are less viral than before. Reddit
Why Labubu’s Popularity Matters for Pop Culture
Labubu isn’t just a toy — it’s a fashion and lifestyle icon. In the U.S., it’s become a status symbol, especially among young adults. CNBC
Its success points to a larger trend: Asian designer toys and blind-box culture are spreading globally.
As Pop Mart continues to expand physically and digitally, Labubu could well become a defining IP for collectibles in the West.
Final Thoughts: Labubu Is More Than a Trend
In short, Pop Mart is the platform, but Labubu is the phenomenon. This little plush monster has captured imaginations — not just as a toy, but as a piece of art, a fashion accessory, and a collectible.
Its success in the U.S. shows that the appeal of blind boxes, limited editions, and character-driven design has crossed borders. Pop Mart’s smart business strategy, combined with Labubu’s emotional charm and cultural cachet, makes this a story worth watching.
For anyone curious about the future of collectibles, Labubu offers a fascinating window: one part art, one part commerce, and all heart.
